Fundamentals of marketing /
Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.
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| Hoofdauteur: | |
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| Andere auteurs: | , |
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Sydney :
McGraw-Hill,
1994.
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| Editie: | 3rd ed. |
| Onderwerpen: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Samenvatting: | Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort. |
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| Fysieke beschrijving: | xi, 771 p. : ill. (some col.) ; 24cm. |
| ISBN: | 0074701177 |