Fundamentals of marketing /
Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.
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| Huvudupphovsman: | |
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| Övriga upphovsmän: | , |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Sydney :
McGraw-Hill,
1994.
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| Upplaga: | 3rd ed. |
| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sammanfattning: | Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort. |
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| Fysisk beskrivning: | xi, 771 p. : ill. (some col.) ; 24cm. |
| ISBN: | 0074701177 |