Fundamentals of marketing /
Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.
Kaydedildi:
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Sydney :
McGraw-Hill,
1994.
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| Edisyon: | 3rd ed. |
| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Özet: | Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort. |
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| Fiziksel Özellikler: | xi, 771 p. : ill. (some col.) ; 24cm. |
| ISBN: | 0074701177 |