Fundamentals of marketing /
Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.
Guardado en:
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Sydney :
McGraw-Hill,
1994.
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| Edición: | 3rd ed. |
| Materias: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01206cam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 000049577 | ||
| 003 | 9327 | ||
| 005 | 20051111143949.0 | ||
| 008 | 010322b1994 vm 000 eng | ||
| 020 | |a 0074701177 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b ST-W |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 0 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Kenneth E. Miller, Roger A. Layton. |
| 250 | |a 3rd ed. | ||
| 260 | |a Sydney : |b McGraw-Hill, |c 1994. | ||
| 300 | |a xi, 771 p. : |b ill. (some col.) ; |c 24cm. | ||
| 520 | 3 | |a Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing |x Case studies. |
| 650 | 0 | 4 | |a Marketing |z Australia |x Case studies. |
| 700 | 1 | |a Miller, Kenneth E. | |
| 700 | 1 | |a Layton, Roger A. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||