Fundamentals of marketing /

Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

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Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Miller, Kenneth E., Layton, Roger A.
Format:	Book
Language:	English
Published:	Sydney : McGraw-Hill, 1994.
Edition:	3rd ed.
Subjects:	Marketing. Management. Marketing > Case studies. Marketing > Australia > Case studies.
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Institutions:	Mạng thư viện Đại học Đà Nẵng

Fundamentals of marketing

by Stanton, William J.
Published 1978

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Fundamentals of marketing

by Stanton, William J.
Published 1975

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Fundamentals of marketing

by Stanton, William J.
Published 1967

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Fundamentals of marketing /

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