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| LEADER |
00884pam a22002898a 4500 |
| 001 |
00033083 |
| 005 |
20171026081025.0 |
| 008 |
150402s2008 ||||||engsd |
| 020 |
# |
# |
|a 9780131888593
|
| 041 |
0 |
# |
|a eng
|
| 082 |
1 |
4 |
|a 658.8
|b STR110BR
|
| 100 |
1 |
# |
|a Keller, Kevin Lane
|
| 245 |
1 |
0 |
|a Strategic brand management
|c Kevin Lane Keller
|b building, measuring, and managing brand equity
|
| 250 |
# |
# |
|a 3rd ed.
|
| 260 |
# |
# |
|a Upper Saddle River, NJ
|b Pearson/Prentice Hall
|c 2008
|
| 300 |
# |
# |
|a xxi, 692 p.
|c 28 cm.
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 653 |
# |
# |
|a Management
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| 653 |
# |
# |
|a Brand name products
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| 653 |
# |
# |
|a Strategic
|
| 852 |
# |
# |
|b Kho đọc
|j KD.0016524
|
| 852 |
# |
# |
|j KD.0016524
|
| 910 |
0 |
# |
|a kchi
|d 2/4/2015
|
| 980 |
# |
# |
|a Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp
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