Strategic brand management building, measuring, and managing brand equity
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| Main Author: | Keller, Kevin Lane |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2008
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| Edition: | 3rd ed. |
| Subjects: | |
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| Institutions: | Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp |
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