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Strategic brand management building, measuring, and managing brand equity

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Bibliografski detalji
Glavni autor:	Keller, Kevin Lane
Format:	Knjiga
Jezik:	English
Izdano:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Izdanje:	3rd ed.
Teme:	Management Brand name products Strategic
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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