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Strategic brand management building, measuring, and managing brand equity

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Xehetasun bibliografikoak
Egile nagusia:	Keller, Kevin Lane
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Edizioa:	3rd ed.
Gaiak:	Management Brand name products Strategic
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Antzeko izenburuak

Strategic brand management : Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2013)

Strategic brand management
nork: Keller, Kevin Lane
Argitaratua: (2013)

Strategic Brand Management (Second Edition)
nork: Alexander, Chernev
Argitaratua: (2023)

Brand positioning :
nork: Sengupta, Subroto
Argitaratua: (2005)

Managing brand equity capitalizing on the value of a brand name
nork: Aaker, David A.
Argitaratua: (1991)

Asian brand strategy :
nork: Roll, Martin
Argitaratua: (2006)

Building brand identity : a strategy for success in a hostile marketplace /
nork: Upshaw, Lynn B.
Argitaratua: (1995)

The brand marketing book : creating, managing, and extending the value of your brand /
nork: Marconi, Joe.
Argitaratua: (2000)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2001)

Designing brand experiences
nork: Landa, Robin
Argitaratua: (2006)

Living Brands :
nork: Nadeau, Raymond
Argitaratua: (2007)

FCB-Ulka brand building advertising : concepts and cases /
nork: Parameswaran, M. G.
Argitaratua: (2001)

The 11 immutable laws of Internet branding /
nork: Ries, Laura.
Argitaratua: (2000)

Branding @ the digital age /
Argitaratua: (2001)

Building strong brands
nork: Aaker, David A.
Argitaratua: (1996)

Sonic branding :
nork: Jackson, Daniel M.
Argitaratua: (2003)

Sell the brand first
nork: Stiff, Dan
Argitaratua: (2006)

Global brands: The evolution of multinationals in alcoholic beverages
nork: Lopes, Teresa da Silva
Argitaratua: (2013)

Branding 4.0
nork: Isarabhkdee, Piyachart
Argitaratua: (2017)

Hoàn thiện thương hiệu cá nhân
Argitaratua: (2006)

eBrands : building an Internet business at breakneck speed /
nork: Carpenter, Phil, 1967-
Argitaratua: (2000)

Branding Across Borders: A Guide to Global Brand Marketing /
nork: R. Gregory James
Argitaratua: (2001)

Brands and branding
nork: Brown, Stephen
Argitaratua: (2016)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
nork: Al Ries
Argitaratua: (2003)

Xây dựng và phát triển thương hiệu
Argitaratua: (2005)

Xây dựng thương hiệu mạnh và thành công
nork: Gregry, James R.
Argitaratua: (2004)

Xây dựng và phát triển thương hiệu
nork: Vũ, Chí Lộc
Argitaratua: (2007)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
nork: Stiff, Dan.
Argitaratua: (2006)

Transforming your business into a brand :
nork: Tai, Jacky
Argitaratua: (2007)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
nork: Temporal, Paul
Argitaratua: (2007)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
nork: Haig, Matt
Argitaratua: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
nork: Haig, Matt
Argitaratua: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
nork: Ries, Al
Argitaratua: (2004)

Quản trị tài sản nhãn hiệu
nork: Đào Công Bình
Argitaratua: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
nork: Dương, Hữu Hạnh
Argitaratua: (2005)

Quản trị thương hiệu hàng hóa
nork: Trương, Đình Chiến
Argitaratua: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
nork: Richard Moore
Argitaratua: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
nork: Lê Anh Cường
Argitaratua: (2003)

Đơn giản là hoàn hảo
nork: Trout, Jack
Argitaratua: (2004)