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Strategic brand management building, measuring, and managing brand equity

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Bibliografiske detaljer
Hovedforfatter:	Keller, Kevin Lane
Format:	Bog
Sprog:	English
Udgivet:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Udgivelse:	3rd ed.
Fag:	Management Brand name products Strategic
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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