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Strategic brand management building, measuring, and managing brand equity

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书目详细资料
主要作者:	Keller, Kevin Lane
格式:	图书
语言:	English
出版:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
版:	3rd ed.
主题:	Management Brand name products Strategic
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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