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Strategic brand management building, measuring, and managing brand equity

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Format:	Llibre
Idioma:	English
Publicat:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Edició:	3rd ed.
Matèries:	Management Brand name products Strategic
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

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