QR Code

Strategic brand management building, measuring, and managing brand equity

Show other versions (1)

Saved in:

Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2008
Edition:	3rd ed.
Subjects:	Management Brand name products Strategic
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Similar Items

Strategic brand management : Building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2013)

Strategic brand management
by: Keller, Kevin Lane
Published: (2013)

Strategic Brand Management (Second Edition)
by: Alexander, Chernev
Published: (2023)

Brand positioning :
by: Sengupta, Subroto
Published: (2005)

Managing brand equity capitalizing on the value of a brand name
by: Aaker, David A.
Published: (1991)

Asian brand strategy :
by: Roll, Martin
Published: (2006)

Building brand identity : a strategy for success in a hostile marketplace /
by: Upshaw, Lynn B.
Published: (1995)

The brand marketing book : creating, managing, and extending the value of your brand /
by: Marconi, Joe.
Published: (2000)

Branding across borders : a guide to global brand marketing /
by: Gregory, James R.
Published: (2001)

Designing brand experiences
by: Landa, Robin
Published: (2006)

Living Brands :
by: Nadeau, Raymond
Published: (2007)

FCB-Ulka brand building advertising : concepts and cases /
by: Parameswaran, M. G.
Published: (2001)

The 11 immutable laws of Internet branding /
by: Ries, Laura.
Published: (2000)

Branding @ the digital age /
Published: (2001)

Building strong brands
by: Aaker, David A.
Published: (1996)

Sonic branding :
by: Jackson, Daniel M.
Published: (2003)

Sell the brand first
by: Stiff, Dan
Published: (2006)

Global brands: The evolution of multinationals in alcoholic beverages
by: Lopes, Teresa da Silva
Published: (2013)

Branding 4.0
by: Isarabhkdee, Piyachart
Published: (2017)

Hoàn thiện thương hiệu cá nhân
Published: (2006)

eBrands : building an Internet business at breakneck speed /
by: Carpenter, Phil, 1967-
Published: (2000)

Branding Across Borders: A Guide to Global Brand Marketing /
by: R. Gregory James
Published: (2001)

Brands and branding
by: Brown, Stephen
Published: (2016)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
by: Al Ries
Published: (2003)

Xây dựng và phát triển thương hiệu
Published: (2005)

Xây dựng thương hiệu mạnh và thành công
by: Gregry, James R.
Published: (2004)

Xây dựng và phát triển thương hiệu
by: Vũ, Chí Lộc
Published: (2007)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
by: Stiff, Dan.
Published: (2006)

Transforming your business into a brand :
by: Tai, Jacky
Published: (2007)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
by: Temporal, Paul
Published: (2007)

Định vị thương hiệu =
by: Trout, Jack
Published: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
by: Haig, Matt
Published: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
by: Haig, Matt
Published: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
by: Ries, Al
Published: (2004)

Quản trị tài sản nhãn hiệu
by: Đào Công Bình
Published: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
by: Dương, Hữu Hạnh
Published: (2005)

Quản trị thương hiệu hàng hóa
by: Trương, Đình Chiến
Published: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
by: Richard Moore
Published: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
by: Lê Anh Cường
Published: (2003)

Đơn giản là hoàn hảo
by: Trout, Jack
Published: (2004)