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| LEADER |
00663nam a2200217Ia 4500 |
| 001 |
CTU_100106 |
| 008 |
210402s9999 xx 000 0 und d |
| 020 |
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|c 230000
|
| 082 |
|
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|a 658.8
|
| 082 |
|
|
|b G896
|
| 100 |
|
|
|a Gupta, Sunnil
|
| 245 |
|
0 |
|a Managing customers as investments :
|
| 245 |
|
4 |
|b The strategic value of customers in the long run
|
| 245 |
|
0 |
|c Sunil Gupta, Donald R. Lehmann
|
| 260 |
|
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|a Upper Saddle River, N.J.
|
| 260 |
|
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|b Wharton School Pub.
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| 260 |
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|c 2005
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| 650 |
|
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|a Relationship marketing,Customer relations,Marketing
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| 650 |
|
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|x Management
|
| 904 |
|
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|i Hiếu
|
| 980 |
|
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|a Trung tâm Học liệu Trường Đại học Cần Thơ
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