Managing customers as investments :

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Managing customers as investments : The strategic value of customers in the long run

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Bibliografiske detaljer
Hovedforfatter:	Gupta, Sunnil
Format:	Bog
Sprog:	Undetermined
Udgivet:	Upper Saddle River, N.J. Wharton School Pub. 2005
Fag:	Relationship marketing,Customer relations,Marketing Management
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Managing customers as investment :
af: Gupta, Sunil
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Customer experience for dummies /
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The book of business awesome : how engaging your customers and employees can make your business thrive /
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Act! Express
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The new marketing conversation :
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Customer Relationship Management: Concepts and Technologies (Fourth Edition)
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Build for change : revolutionizing customer engagement through continuous digital innovation /
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Customer Engagement Marketing. 1st ed. 2018
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Competitive Advantage of Customer Centricity. 1st ed. 2017
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Social Customer Relationship Management
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The
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Marketing management for small and medium enterprises: About customers: Gathering information
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Back to the Future: Using Marketing Basics to Provide Customer Value. 1st ed. 2018
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. 1st ed. 2017
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Customer Relationship Management ( 5th Edition)
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Relationship marketing : bringing quality, customer service, and marketing together /
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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
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Solution to complete Customer relationship management at LPBANK Bank - Da Nang Branch
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
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Customer Relationship Management
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Advances in Chinese Brand Management. 1st ed. 2017
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Improving the customer relationship management of obox company
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Managing Customer Experience and Relationships: A Strategic Framework (Third Edition)
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Strategic Marketing In the Customer Driven Organization
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Luxury Selling. 1st ed. 2017
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The Effect of Content Marketing on Customers Purchase Intention
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Customer Experience Management Rebooted. 1st ed. 2017
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