Managing customers as investment : The strategic value of customers in the long run
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | Undetermined |
| प्रकाशित: |
Saddle River, N.J.
Wharton School Pub.
2005
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| विषय: | |
| टैग : |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00655nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_100242 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 389000 | ||
| 082 | |a 658.8 | ||
| 082 | |b G896 | ||
| 100 | |a Gupta, Sunil | ||
| 245 | 0 | |a Managing customers as investment : | |
| 245 | 4 | |b The strategic value of customers in the long run | |
| 245 | 0 | |c Sunil Gupta, Donald R. Lehmann | |
| 260 | |a Saddle River, N.J. | ||
| 260 | |b Wharton School Pub. | ||
| 260 | |c 2005 | ||
| 650 | |a Relationship marketing,Customer relations,Marketing | ||
| 650 | |x Management | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||