Managing customers as investment :

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Managing customers as investment : The strategic value of customers in the long run

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Opis bibliograficzny
1. autor:	Gupta, Sunil
Format:	Książka
Język:	Undetermined
Wydane:	Saddle River, N.J. Wharton School Pub. 2005
Hasła przedmiotowe:	Relationship marketing,Customer relations,Marketing Management
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Gupta, Sunil
245		0	\|a Managing customers as investment :
245		4	\|b The strategic value of customers in the long run
245		0	\|c Sunil Gupta, Donald R. Lehmann
260			\|a Saddle River, N.J.
260			\|b Wharton School Pub.
260			\|c 2005
650			\|a Relationship marketing,Customer relations,Marketing
650			\|x Management
904			\|i Hiếu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

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