Managing customers as investment : The strategic value of customers in the long run
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| Main Author: | Gupta, Sunil |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Saddle River, N.J.
Wharton School Pub.
2005
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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