Contemporary advertising

Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a com...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Arens, William F.
פורמט: ספר
שפה:Undetermined
יצא לאור: Boston McGraw-Hill/Irwin 2004
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תגים: הוספת תג
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