Contemporary advertising

Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a com...

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Huvudupphovsman: Arens, William F.
Materialtyp: Bok
Språk:Undetermined
Publicerad: Boston McGraw-Hill/Irwin 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ