Contemporary advertising

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Contemporary advertising

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Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a com...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Arens, William F.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston McGraw-Hill/Irwin 2004
Pynciau:	Advertising
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Contemporary advertising
gan: William F. Arens
Cyhoeddwyd: (1996)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2002)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2004)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2006)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2006)

Advertising contemporary society :
gan: Rotzoll, Kim B.
Cyhoeddwyd: (1986)

Advertising copywriting /
gan: Burton, Philip Ward, 1910-
Cyhoeddwyd: (1999)

Advertising age handbook of advertising /
gan: Lewis, Herschell Gordon, 1926-
Cyhoeddwyd: (1999)

Creative strategy in advertising /
gan: Jewler, A. Jerome.
Cyhoeddwyd: (2001)

Advertising
gan: Wright, John S.
Cyhoeddwyd: (1966)

Advertising strategy :
gan: Percy, Larry
Cyhoeddwyd: (1980)

Advertising : from fundamentals to strategies /
gan: Rothschild, Michael L.
Cyhoeddwyd: (1987)

Advertising in the 21st century :
gan: Cowan, D. S.
Cyhoeddwyd: (1968)

Advertising as communication
gan: Dyer, Gillian
Cyhoeddwyd: (1982)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2006)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2009)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2002)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.
Cyhoeddwyd: (2006)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.

NTC's dictionary of advertising
gan: Wiechmann, Jack G.
Cyhoeddwyd: (1993)

Advertising principles : choice, challenge, change /
gan: Vanden Bergh, Bruce G.
Cyhoeddwyd: (1999)

Creative strategy in advertising
gan: Drewniany, Bonnie L.
Cyhoeddwyd: (2008)

Creative strategy in advertising
gan: Bonnie L. Drewniany
Cyhoeddwyd: (2008)

Advertising in tourism and leisure /
gan: Morgan, Nigel
Cyhoeddwyd: (2000)

The end of advertising as we know it /
gan: Zyman, Sergio.
Cyhoeddwyd: (2002)

The fundamentals of advertising /
gan: Wilmshurst, John.
Cyhoeddwyd: (1999)

Advertising in Japan
Cyhoeddwyd: (1978)

Advertising copywriting /
gan: Burton, Philip Ward, 1910-
Cyhoeddwyd: (1999)

Fashion advertising and promotion /
gan: Diamond, Jay.
Cyhoeddwyd: (1996)

Advertising :
gan: Mono
Cyhoeddwyd: (2001)

Advertising its place in political & managerial economics
gan: Reekie, W. Duncan
Cyhoeddwyd: (1974)

The Role and application of advertising in Japan
Cyhoeddwyd: (1973)