Basic marketing : A global - Managerial approach
This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline and its relationship to society. This is followed by an explanation of the ingredients in marketing strategy planning. Following this section, the...
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| Format: | Book |
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Boston
McGraw Hill Irwin
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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