Business research methods

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Manageri...

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Detalles Bibliográficos
Autor principal: Cooper, Donald R.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston, MA. McGraw-Hill/Irvin 2006
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