Business research methods

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Manageri...

詳細記述

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書誌詳細
第一著者: Cooper, Donald R.
フォーマット: 図書
言語:Undetermined
出版事項: Boston, MA. McGraw-Hill/Irvin 2006
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