Business research methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Manageri...
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| Format: | Book |
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Boston, MA.
McGraw-Hill/Irvin
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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