Business research methods

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Manageri...

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Bibliographische Detailangaben
1. Verfasser: Cooper, Donald R.
Format: Buch
Sprache:Undetermined
Veröffentlicht: Boston, MA. McGraw-Hill/Irvin 2006
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