The strategy and tactics of pricing : A guide to profitable decision making

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

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Detalles Bibliográficos
Autor principal: Nagle, Thomas T.
Formato: Libro
Lenguaje:Undetermined
Publicado: Upper Saddle River, NJ Prentice Hall 2002
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