The strategy and tactics of pricing : A guide to profitable decision making
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Upper Saddle River, NJ
Prentice Hall
2002
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00888nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_112702 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 407000 | ||
| 082 | |a 658.816 | ||
| 082 | |b N147 | ||
| 100 | |a Nagle, Thomas T. | ||
| 245 | 4 | |a The strategy and tactics of pricing : | |
| 245 | 2 | |b A guide to profitable decision making | |
| 245 | 0 | |c Thomas T. Nagle, Reed K. Holden | |
| 260 | |a Upper Saddle River, NJ | ||
| 260 | |b Prentice Hall | ||
| 260 | |c 2002 | ||
| 520 | |a For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. | ||
| 650 | |a Marketing,Pricing | ||
| 650 | |x Decision making. | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||