The strategy and tactics of pricing : A guide to profitable decision making
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
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| Format: | Book |
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Upper Saddle River, NJ
Prentice Hall
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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