Market research matters : Tools and techniques for aligning your business

Market Research Matters provides you with tools to better align your companys market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of...

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Bibliografski detalji
Glavni autor: Duboff, Robert
Format: Knjiga
Jezik:Undetermined
Izdano: New York Wiley 2000
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