Market research matters : tools and techniques for aligning your business

Market Research Matters provides you with tools to better align your companys market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of...

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Détails bibliographiques
Auteur principal: Duboff, Robert
Format: Livre
Langue:Undetermined
Publié: New York John wiley & Sons, Inc. 2000
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ