Marketing through search optimization : how to be found on the web

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence....

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Bibliographic Details
Main Author: Michael, Alex
Format: Book
Language:Undetermined
Published: Elsevier Amsterdam 2003
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ