Market Matters : Exploring cultural processes in the global marketplace
Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...
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| প্রকাশিত: |
New York
Palgrave Macmillan
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01221nam a2200229Ia 4500 | ||
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1103000 | ||
| 082 | |a 306.3 | ||
| 082 | |b G212 | ||
| 100 | |a Garsten, Christina | ||
| 245 | 0 | |a Market Matters : | |
| 245 | 0 | |b Exploring cultural processes in the global marketplace | |
| 245 | 0 | |c Christina Garsten, Monica Lindh de Montoya | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2004 | ||
| 520 | |a Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities. | ||
| 650 | |a Economic anthropology,Globalization,Capitalism,Markets | ||
| 650 | |x Economic aspects | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||