Market Matters : Exploring cultural processes in the global marketplace

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...

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Detalles Bibliográficos
Autor Principal: Garsten, Christina
Formato: Libro
Idioma:Undetermined
Publicado: New York Palgrave Macmillan 2004
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