Market Matters : Exploring cultural processes in the global marketplace

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...

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Bibliographic Details
Main Author: Garsten, Christina
Format: Book
Language:Undetermined
Published: New York Palgrave Macmillan 2004
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ