Market Matters : Exploring cultural processes in the global marketplace

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Garsten, Christina
פורמט: ספר
שפה:Undetermined
יצא לאור: New York Palgrave Macmillan 2004
נושאים:
תגים: הוספת תג
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