Market Matters : Exploring cultural processes in the global marketplace

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Garsten, Christina
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York Palgrave Macmillan 2004
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ