Market Matters : Exploring cultural processes in the global marketplace

Globalization of trade and organizational change increase the impact of markets in people's lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It...

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Bibliografski detalji
Glavni autor: Garsten, Christina
Format: Knjiga
Jezik:Undetermined
Izdano: New York Palgrave Macmillan 2004
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ