International e-business marketing

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It...

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Bibliographische Detailangaben
1. Verfasser: Fletcher, Richard
Format: Buch
Sprache:Undetermined
Veröffentlicht: Australia Thomson Learrning 2004
Schlagworte:
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