International e-business marketing

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It...

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Autor principal: Fletcher, Richard
Formato: Libro
Lenguaje:Undetermined
Publicado: Australia Thomson Learrning 2004
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