Electronic marketing : Integrating electronic resources into the marketing process

This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...

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Bibliografische gegevens
Hoofdauteur: Reedy, Joel
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Australia Thomson Learrning 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ