Electronic marketing : Integrating electronic resources into the marketing process

This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Reedy, Joel
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Australia Thomson Learrning 2004
Pynciau:	Telemarketing,Internet marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Electronic marketing : Integrating electronic resources into the marketing process

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