International e-business marketing

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It...

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書目詳細資料
主要作者: Fletcher, Richard
格式: 圖書
語言:Undetermined
出版: Australia Thomson Learrning 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ