International e-business marketing

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It...

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Bibliographic Details
Main Author: Fletcher, Richard
Format: Book
Language:Undetermined
Published: Australia Thomson Learrning 2004
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ