Electronic marketing integrating electronic resources into the marketing process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...

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Detalles Bibliográficos
Autor Principal: Reedy, Joel
Outros autores: Joel Reedy; Shauna Schullo
Idioma:Undetermined
English
Publicado: Mason, Ohio Thomson/South-Western
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