Electronic marketing integrating electronic resources into the marketing process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...

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Détails bibliographiques
Auteur principal: Reedy, Joel
Autres auteurs: Joel Reedy; Shauna Schullo
Langue:Undetermined
English
Publié: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh