Electronic marketing integrating electronic resources into the marketing process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...

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Bibliographic Details
Main Author: Reedy, Joel
Other Authors: Joel Reedy; Shauna Schullo
Language:Undetermined
English
Published: Mason, Ohio Thomson/South-Western
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh