Public relations : The complete guide

Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, socia...

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Detalles Bibliográficos
Autor principal: Marconi, Joe
Formato: Libro
Lenguaje:Undetermined
Publicado: Victoria, Australia Thomson 2004
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Sumario:Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, social responsibility, ethics, speeches, crisis management, and evaluation.