Public relations : The complete guide
Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, socia...
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| Язык: | Undetermined |
| Опубликовано: |
Victoria, Australia
Thomson
2004
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Нет меток, Требуется 1-ая метка записи!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Итог: | Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, social responsibility, ethics, speeches, crisis management, and evaluation. |
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