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Public relations : The complete guide

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Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, socia...

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書誌詳細
第一著者:	Marconi, Joe
フォーマット:	図書
言語:	Undetermined
出版事項:	Victoria, Australia Thomson 2004
主題:	Public relations
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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