Public relations : The complete guide
Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, socia...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Victoria, Australia
Thomson
2004
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00899nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_117047 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 55.75 | ||
| 082 | |a 659.2 | ||
| 082 | |b M321 | ||
| 100 | |a Marconi, Joe | ||
| 245 | 0 | |a Public relations : | |
| 245 | 4 | |b The complete guide | |
| 245 | 0 | |c Joe Marconi | |
| 260 | |a Victoria, Australia | ||
| 260 | |b Thomson | ||
| 260 | |c 2004 | ||
| 520 | |a Marconi (a marketing consultant) discusses both theoretical and practical aspects of PR, and presents numerous examples of successful PR strategies. Chapters focus on aspects like planning, marketing, the message, the image, investor relations, employee relations, choosing agencies, the media, social responsibility, ethics, speeches, crisis management, and evaluation. | ||
| 650 | |a Public relations | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||