The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

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Bibliografische gegevens
Hoofdauteur: Lipczynski, John
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Harlow, England Prentice Hall / Financial Times 2004
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