The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lipczynski, John
Format: Buch
Sprache:Undetermined
Veröffentlicht: Harlow, England Prentice Hall / Financial Times 2004
Schlagworte:
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