The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

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Glavni avtor: Lipczynski, John
Format: Knjiga
Jezik:Undetermined
Izdano: Harlow, England Prentice Hall / Financial Times 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ