The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

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Detalhes bibliográficos
Autor principal: Lipczynski, John
Formato: Livro
Idioma:Undetermined
Publicado em: Harlow, England Prentice Hall / Financial Times 2004
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