The new managerial economics

Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics e...

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Auteur principal: Boyes, William J
Autres auteurs: William Boyes
Langue:Undetermined
English
Publié: Boston Houghton Mifflin Co.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh