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The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

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Bibliografiske detaljer
Hovedforfatter: Lipczynski, John
Format: Bog
Sprog:Undetermined
Udgivet: Harlow, England Prentice Hall / Financial Times 2004
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