The economics of business strategy

"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, o...

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主要作者: Lipczynski, John
格式: 图书
语言:Undetermined
出版: Harlow, England Prentice Hall / Financial Times 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ