Xây dựng và phát triển thương hiệu

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Xây dựng và phát triển thương hiệu

Sách cung cấp những vấn đề cơ bản về thương hiệu vàưnhngx chiến lược xây dựng thương hiệu.

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Sonraí Bibleagrafaíochta
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Hà Nội Lao động - Xã hội 2005
Ábhair:	Product management,Brand name products
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Xây dựng và phát triển thương hiệu
le: Vũ, Chí Lộc
Foilsithe: (2007)

Xây dựng thương hiệu mạnh và thành công
le: Gregry, James R.
Foilsithe: (2004)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
le: Al Ries
Foilsithe: (2003)

Hoàn thiện thương hiệu cá nhân
Foilsithe: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
le: Temporal, Paul
Foilsithe: (2007)

Định vị thương hiệu =
le: Trout, Jack
Foilsithe: (2004)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
le: Lê Anh Cường
Foilsithe: (2003)

Quản trị thương hiệu hàng hóa
le: Trương, Đình Chiến
Foilsithe: (2005)

Quản trị tài sản thương hiệu :
le: Dương, Hữu Hạnh
Foilsithe: (2005)

Thương hiệu dành cho lãnh đạo :
le: Moore, Richard
Foilsithe: (2007)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
le: Richard Moore
Foilsithe: (2003)

Brand positioning :
le: Sengupta, Subroto
Foilsithe: (2005)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
le: Haig, Matt
Foilsithe: (2005)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
le: Ries, Al
Foilsithe: (2010)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
le: Haig, Matt
Foilsithe: (2005)

Xây dựng thương hiệu du lịch cho thành phố
le: Nguyễn, Văn Dung
Foilsithe: (2009)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
le: Haig, Matt
Foilsithe: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
le: Dương, Hữu Hạnh
Foilsithe: (2005)

Quản trị tài sản nhãn hiệu
le: Đào Công Bình
Foilsithe: (2003)

Asian brand strategy :
le: Roll, Martin
Foilsithe: (2006)

Xây dựng thương hiệu du lịch cho thành phố
le: Nguyễn, Văn Dung
Foilsithe: (2009)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
le: Ries, Al
Foilsithe: (2004)

Đơn giản là hoàn hảo
le: Trout, Jack
Foilsithe: (2004)

Sự thông thái của một vị thần :
le: Trout, Jack
Foilsithe: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
le: Upshaw, Lynn B.
Foilsithe: (1995)

Dấu ấn thương hiệu :
le: Tôn, Thất Nguyễn Thiêm
Foilsithe: (2006)

Dấu ấn thương hiệu :
le: Tôn, Thất Nguyễn Thiêm
Foilsithe: (2006)

Strategic brand management building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2008)

Định vị :
le: Ries, Al
Foilsithe: (2004)

Định vị: Trận chiến về trí lực ngày nay
le: Al Ries
Foilsithe: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
le: Marconi, Joe.
Foilsithe: (2000)

Branding across borders : a guide to global brand marketing /
le: Gregory, James R.
Foilsithe: (2001)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
le: An, Thị Thanh Nhàn
Foilsithe: (2010)

Designing brand experiences
le: Landa, Robin
Foilsithe: (2006)

Xây dựng thương hiệu mạnh
le: Nguyễn, Văn Dung
Foilsithe: (2009)

Những chiến lược khác biệt để phát triển thương hiệu
Foilsithe: (2013)

Living Brands :
le: Nadeau, Raymond
Foilsithe: (2007)

The 11 immutable laws of Internet branding /
le: Ries, Laura.
Foilsithe: (2000)

Strategic brand management : Building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2013)

Branding @ the digital age /
Foilsithe: (2001)