Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

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Bibliografski detalji
Glavni autor:	Roll, Martin
Format:	Knjiga
Jezik:	Undetermined
Izdano:	New York, N.Y. Palgrave MacMillan 2006
Teme:	Brand name products,Brand name products Management,Marketing Asia,Asia
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Asian brand strategy : How Asia builds strong brands

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