QR kód

Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Roll, Martin
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	New York, N.Y. Palgrave MacMillan 2006
Témata:	Brand name products,Brand name products Management,Marketing Asia,Asia
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Podobné jednotky

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
Autor: Temporal, Paul
Vydáno: (2007)

Branding across borders : a guide to global brand marketing /
Autor: Gregory, James R.
Vydáno: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
Autor: Marconi, Joe.
Vydáno: (2000)

Brand positioning :
Autor: Sengupta, Subroto
Vydáno: (2005)

Designing brand experiences
Autor: Landa, Robin
Vydáno: (2006)

Hoàn thiện thương hiệu cá nhân
Vydáno: (2006)

Building brand identity : a strategy for success in a hostile marketplace /
Autor: Upshaw, Lynn B.
Vydáno: (1995)

Branding @ the digital age /
Vydáno: (2001)

Strategic brand management building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2008)

The 11 immutable laws of Internet branding /
Autor: Ries, Laura.
Vydáno: (2000)

Living Brands :
Autor: Nadeau, Raymond
Vydáno: (2007)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
Autor: Ries, Al
Vydáno: (2010)

Định vị :
Autor: Ries, Al
Vydáno: (2004)

Định vị: Trận chiến về trí lực ngày nay
Autor: Al Ries
Vydáno: (2004)

Strategic brand management : Building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2013)

Sell the brand first
Autor: Stiff, Dan
Vydáno: (2006)

Định vị thương hiệu =
Autor: Trout, Jack
Vydáno: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
Autor: Haig, Matt
Vydáno: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Autor: Haig, Matt
Vydáno: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
Autor: Ries, Al
Vydáno: (2004)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
Autor: Al Ries
Vydáno: (2003)

Xây dựng và phát triển thương hiệu
Vydáno: (2005)

Xây dựng thương hiệu mạnh và thành công
Autor: Gregry, James R.
Vydáno: (2004)

Xây dựng và phát triển thương hiệu
Autor: Vũ, Chí Lộc
Vydáno: (2007)

FCB-Ulka brand building advertising : concepts and cases /
Autor: Parameswaran, M. G.
Vydáno: (2001)

Xây dựng thương hiệu du lịch cho thành phố
Autor: Nguyễn, Văn Dung
Vydáno: (2009)

Sonic branding :
Autor: Jackson, Daniel M.
Vydáno: (2003)

Xây dựng thương hiệu du lịch cho thành phố
Autor: Nguyễn, Văn Dung
Vydáno: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
Autor: Lopes, Teresa da Silva
Vydáno: (2013)

Gimme! :
Autor: Hallward, John
Vydáno: (2007)

Quản trị tài sản nhãn hiệu
Autor: Đào Công Bình
Vydáno: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
Autor: Dương, Hữu Hạnh
Vydáno: (2005)

Quản trị thương hiệu hàng hóa
Autor: Trương, Đình Chiến
Vydáno: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
Autor: Richard Moore
Vydáno: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
Autor: Lê Anh Cường
Vydáno: (2003)

Đơn giản là hoàn hảo
Autor: Trout, Jack
Vydáno: (2004)

Thương hiệu dành cho lãnh đạo :
Autor: Moore, Richard
Vydáno: (2007)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Autor: Haig, Matt
Vydáno: (2004)

Sự thông thái của một vị thần :
Autor: Trout, Jack
Vydáno: (2004)

Quản trị tài sản thương hiệu :
Autor: Dương, Hữu Hạnh
Vydáno: (2005)