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Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

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书目详细资料
主要作者:	Roll, Martin
格式:	图书
语言:	Undetermined
出版:	New York, N.Y. Palgrave MacMillan 2006
主题:	Brand name products,Brand name products Management,Marketing Asia,Asia
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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