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Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

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Bibliographic Details
Main Author:	Roll, Martin
Format:	Book
Language:	Undetermined
Published:	New York, N.Y. Palgrave MacMillan 2006
Subjects:	Brand name products,Brand name products Management,Marketing Asia,Asia
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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