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Asian brand strategy : How Asia builds strong brands

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Roll, Martin
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	New York, N.Y. Palgrave MacMillan 2006
Pynciau:	Brand name products,Brand name products Management,Marketing Asia,Asia
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

Branding @ the digital age /
Cyhoeddwyd: (2001)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

Sell the brand first
gan: Stiff, Dan
Cyhoeddwyd: (2006)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Gimme! :
gan: Hallward, John
Cyhoeddwyd: (2007)

Quản trị tài sản nhãn hiệu
gan: Đào Công Bình
Cyhoeddwyd: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Quản trị thương hiệu hàng hóa
gan: Trương, Đình Chiến
Cyhoeddwyd: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
gan: Richard Moore
Cyhoeddwyd: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
gan: Lê Anh Cường
Cyhoeddwyd: (2003)

Đơn giản là hoàn hảo
gan: Trout, Jack
Cyhoeddwyd: (2004)

Thương hiệu dành cho lãnh đạo :
gan: Moore, Richard
Cyhoeddwyd: (2007)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2004)

Sự thông thái của một vị thần :
gan: Trout, Jack
Cyhoeddwyd: (2004)

Quản trị tài sản thương hiệu :
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)