Asian brand strategy : How Asia builds strong brands
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book in...
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
New York, N.Y.
Palgrave MacMillan
2006
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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