Advertising and promotion : An integrated marketing communications perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
Boston, MA.
McGraw-Hill / Irwin
2004
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Soyez le premier à ajouter un commentaire!