Advertising and promotion : An integrated marketing communications perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...
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Boston, MA.
McGraw-Hill / Irwin
2004
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Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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gan Belch, George E. (George Eugene)
Cyhoeddwyd 2004
Cyhoeddwyd 2004
Thư viện lưu trữ:
Trung tâm Học liệu Trường Đại học Cần Thơ