Advertising and promotion : An integrated marketing communications perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Belch, George E. (George Eugene)
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: Boston, MA. McGraw-Hill / Irwin 2004
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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gan Belch, George E. (George Eugene)
Cyhoeddwyd 2004
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ