Customer service excellence : a concise guide for librarians

Future-Driven Library Marketing offers a unique #38; practical program to position #38; market the library as the choice information provider to all of its customers. Darlene Weingand suggests that the best strategies to market the library are future-driven-ones that position the library #38; its pr...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autore principale: Weingand, Darlene E.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Chicago American Library Association 1997
Soggetti:
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrizione
Riassunto:Future-Driven Library Marketing offers a unique #38; practical program to position #38; market the library as the choice information provider to all of its customers. Darlene Weingand suggests that the best strategies to market the library are future-driven-ones that position the library #38; its products #38; services for success, no matter what the future holds. Regardless of the size #38; type of your library, you will want to use this valuable tool in planning your marketing strategy-now #38; in the future.