Customer service excellence : a concise guide for librarians
Future-Driven Library Marketing offers a unique #38; practical program to position #38; market the library as the choice information provider to all of its customers. Darlene Weingand suggests that the best strategies to market the library are future-driven-ones that position the library #38; its pr...
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Chicago
American Library Association
1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Zusammenfassung: | Future-Driven Library Marketing offers a unique #38; practical program to position #38; market the library as the choice information provider to all of its customers. Darlene Weingand suggests that the best strategies to market the library are future-driven-ones that position the library #38; its products #38; services for success, no matter what the future holds. Regardless of the size #38; type of your library, you will want to use this valuable tool in planning your marketing strategy-now #38; in the future. |
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