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Thương hiệu dành cho lãnh đạo : Những điều bạn cần biết để tạo được một thương hiệu mạnh

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Đây là một cuốn sách về xây dựng thương hiệu ở Việt Nam được một chuyên gia Hoa Kỳ viết sau quá trình gắn bó mười năm với từng bước chuyển mình, phát triển của thị trường và doanh nghiệp Việt Nam. Với cuốn sách này, bạn đọc sẽ tì...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Moore, Richard
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Trẻ 2007
Pynciau:	Brand name products,Industrial management,Product management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
gan: Richard Moore
Cyhoeddwyd: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
gan: Lê Anh Cường
Cyhoeddwyd: (2003)

Quản trị thương hiệu hàng hóa
gan: Trương, Đình Chiến
Cyhoeddwyd: (2005)

Quản trị tài sản thương hiệu :
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
gan: Dương, Hữu Hạnh
Cyhoeddwyd: (2005)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
gan: Al Ries
Cyhoeddwyd: (2003)

Xây dựng và phát triển thương hiệu
gan: Vũ, Chí Lộc
Cyhoeddwyd: (2007)

Xây dựng và phát triển thương hiệu
Cyhoeddwyd: (2005)

Xây dựng thương hiệu mạnh và thành công
gan: Gregry, James R.
Cyhoeddwyd: (2004)

Quản trị tài sản nhãn hiệu
gan: Đào Công Bình
Cyhoeddwyd: (2003)

Đơn giản là hoàn hảo
gan: Trout, Jack
Cyhoeddwyd: (2004)

Sự thông thái của một vị thần :
gan: Trout, Jack
Cyhoeddwyd: (2004)

Hoàn thiện thương hiệu cá nhân
Cyhoeddwyd: (2006)

Thương hiệu dành cho lãnh đạo :
gan: Moore, Richard
Cyhoeddwyd: (2007)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Building brand identity : a strategy for success in a hostile marketplace /
gan: Upshaw, Lynn B.
Cyhoeddwyd: (1995)

Định vị thương hiệu =
gan: Trout, Jack
Cyhoeddwyd: (2004)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
gan: Temporal, Paul
Cyhoeddwyd: (2007)

Asian brand strategy :
gan: Roll, Martin
Cyhoeddwyd: (2006)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
gan: Haig, Matt
Cyhoeddwyd: (2005)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Dấu ấn thương hiệu :
gan: Tôn, Thất Nguyễn Thiêm
Cyhoeddwyd: (2006)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
gan: Ries, Al
Cyhoeddwyd: (2010)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
gan: Ries, Al
Cyhoeddwyd: (2004)

The 11 immutable laws of Internet branding /
gan: Ries, Laura.
Cyhoeddwyd: (2000)

Xây dựng thương hiệu du lịch cho thành phố
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Định vị :
gan: Ries, Al
Cyhoeddwyd: (2004)

Định vị: Trận chiến về trí lực ngày nay
gan: Al Ries
Cyhoeddwyd: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
gan: Marconi, Joe.
Cyhoeddwyd: (2000)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)

Global brands: The evolution of multinationals in alcoholic beverages
gan: Lopes, Teresa da Silva
Cyhoeddwyd: (2013)

Designing brand experiences
gan: Landa, Robin
Cyhoeddwyd: (2006)

Quản trị thương hiệu
gan: Nicolino, Patricia F.
Cyhoeddwyd: (2009)

Xây dựng thương hiệu mạnh
gan: Nguyễn, Văn Dung
Cyhoeddwyd: (2009)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
gan: An, Thị Thanh Nhàn
Cyhoeddwyd: (2010)