Thương hiệu dành cho lãnh đạo :

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Thương hiệu dành cho lãnh đạo : Những điều bạn cần biết để tạo được một thương hiệu mạnh

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Đây là một cuốn sách về xây dựng thương hiệu ở Việt Nam được một chuyên gia Hoa Kỳ viết sau quá trình gắn bó mười năm với từng bước chuyển mình, phát triển của thị trường và doanh nghiệp Việt Nam. Với cuốn sách này, bạn đọc sẽ tì...

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Detaylı Bibliyografya
Yazar:	Moore, Richard
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Thành phố Hồ Chí Minh Trẻ 2007
Konular:	Brand name products,Industrial management,Product management
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Benzer Materyaller

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
Yazar:: Richard Moore
Baskı/Yayın Bilgisi: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
Yazar:: Lê Anh Cường
Baskı/Yayın Bilgisi: (2003)

Quản trị thương hiệu hàng hóa
Yazar:: Trương, Đình Chiến
Baskı/Yayın Bilgisi: (2005)

Quản trị tài sản thương hiệu :
Yazar:: Dương, Hữu Hạnh
Baskı/Yayın Bilgisi: (2005)

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Yazar:: Haig, Matt
Baskı/Yayın Bilgisi: (2004)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
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22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
Yazar:: Al Ries
Baskı/Yayın Bilgisi: (2003)

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Đơn giản là hoàn hảo
Yazar:: Trout, Jack
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Sự thông thái của một vị thần :
Yazar:: Trout, Jack
Baskı/Yayın Bilgisi: (2004)

Hoàn thiện thương hiệu cá nhân
Baskı/Yayın Bilgisi: (2006)

Thương hiệu dành cho lãnh đạo :
Yazar:: Moore, Richard
Baskı/Yayın Bilgisi: (2007)

Brand positioning :
Yazar:: Sengupta, Subroto
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Baskı/Yayın Bilgisi: (2007)

Định vị thương hiệu =
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Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
Yazar:: Haig, Matt
Baskı/Yayın Bilgisi: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
Yazar:: Haig, Matt
Baskı/Yayın Bilgisi: (2005)

Strategic brand management building, measuring, and managing brand equity
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Dấu ấn thương hiệu :
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Dấu ấn thương hiệu :
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22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
Yazar:: Ries, Al
Baskı/Yayın Bilgisi: (2010)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
Yazar:: Ries, Al
Baskı/Yayın Bilgisi: (2004)

The 11 immutable laws of Internet branding /
Yazar:: Ries, Laura.
Baskı/Yayın Bilgisi: (2000)

Xây dựng thương hiệu du lịch cho thành phố
Yazar:: Nguyễn, Văn Dung
Baskı/Yayın Bilgisi: (2009)

Định vị :
Yazar:: Ries, Al
Baskı/Yayın Bilgisi: (2004)

Định vị: Trận chiến về trí lực ngày nay
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The brand marketing book : creating, managing, and extending the value of your brand /
Yazar:: Marconi, Joe.
Baskı/Yayın Bilgisi: (2000)

Branding across borders : a guide to global brand marketing /
Yazar:: Gregory, James R.
Baskı/Yayın Bilgisi: (2001)

Global brands: The evolution of multinationals in alcoholic beverages
Yazar:: Lopes, Teresa da Silva
Baskı/Yayın Bilgisi: (2013)

Designing brand experiences
Yazar:: Landa, Robin
Baskı/Yayın Bilgisi: (2006)

Quản trị thương hiệu
Yazar:: Nicolino, Patricia F.
Baskı/Yayın Bilgisi: (2009)

Xây dựng thương hiệu mạnh
Yazar:: Nguyễn, Văn Dung
Baskı/Yayın Bilgisi: (2009)

Living Brands :
Yazar:: Nadeau, Raymond
Baskı/Yayın Bilgisi: (2007)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
Yazar:: An, Thị Thanh Nhàn
Baskı/Yayın Bilgisi: (2010)