Strategic marketing planning
Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a str...
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| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Australia
Thomson
2007
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00935nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_133896 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 44.69 | ||
| 082 | |a 658.8 | ||
| 082 | |b R326 | ||
| 100 | |a Reed, Peter | ||
| 245 | 0 | |a Strategic marketing planning | |
| 245 | 0 | |c Peter Reed | |
| 260 | |a Australia | ||
| 260 | |b Thomson | ||
| 260 | |c 2007 | ||
| 520 | |a Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a strategic marketing plan. | ||
| 650 | |a Marketing,Marketing,Tiếp thị,Tiếp thị | ||
| 650 | |x Management,Decision making,Quản lý,Ra quyết định | ||
| 904 | |i Trọng Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||