Quảng cáo truyền hình trong kinh tế thị trường :

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Quảng cáo truyền hình trong kinh tế thị trường : Phân tích và đánh giá = Television advertising in market economy : Analysis and evaluation

Sách là một cẩm nang cho các nhà kinh doanh lẫn các nhà chuyên môn làm quảng cáo. Bởi vì nó chứa đựng những khái niệm, kiến thức cơ bản, vừa lý thuyết vừa cụ thể thực dụng. Trong quyển sách này tác giả đã chứng minh cho ta thấy quảng cáo...

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Dades bibliogràfiques
Autor principal:	Đào, Hữu Dũng
Format:	Llibre
Idioma:	Undetermined
Publicat:	Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh 2004
Matèries:	Quảng cáo,Advertising,Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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