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Quảng cáo truyền hình trong kinh tế thị trường : Phân tích và đánh giá = Television advertising in market economy : Analysis and evaluation

Sách là một cẩm nang cho các nhà kinh doanh lẫn các nhà chuyên môn làm quảng cáo. Bởi vì nó chứa đựng những khái niệm, kiến thức cơ bản, vừa lý thuyết vừa cụ thể thực dụng. Trong quyển sách này tác giả đã chứng minh cho ta thấy quảng cáo...

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Bibliografiske detaljer
Hovedforfatter:	Đào, Hữu Dũng
Format:	Bog
Sprog:	Undetermined
Udgivet:	Thành phố Hồ Chí Minh Đại học Quốc gia Thành phố Hồ Chí Minh 2004
Fag:	Quảng cáo,Advertising,Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Quảng cáo ở Việt Nam :
af: Phi, Vân
Udgivet: (2007)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
af: Ngô, Thị Như Nguyệt
Udgivet: (2018)

1001 ý tưởng đột phá trong quảng cáo
af: Dupont, Luc
Udgivet: (2010)

Quảng cáo theo phong cách Ogilvy
af: Ogilvy, David
Udgivet: (2015)

101 + ý tưởng quảng cáo khôn ngoan
af: Thu Hà
Udgivet: (2012)

100 ý tưởng viết quảng cáo tuyệt hay :
af: Maslen, Andy
Udgivet: (2015)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
af: Lê, Ngọc Diễm
Udgivet: (2016)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
af: Maslen, Andy
Udgivet: (2011)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
af: Nguyễn, Tường Phát
Udgivet: (2018)

Marketing du kích trong 30 ngày
af: Levinson, Jay Conrad
Udgivet: (2007)

Nghệ thuật quảng cáo :
Udgivet: (2008)

Luật quảng cáo
Udgivet: (2012)

And now a few words from me :
af: Garfield, Bob
Udgivet: (2003)

Điều gì khiến khách hàng chi tiền? :
af: Lindstrom, Martin
Udgivet: (2012)

Lời hay ý đẹp :
Udgivet: (2010)

Nghề quảng cáo
af: Suliagin, lu. A.
Udgivet: (2004)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
af: Lê, Thị Thanh Huyền
Udgivet: (2018)

Nghề quảng cáo
af: Suliagin, lu. A.
Udgivet: (2004)

Quảng cáo facebook từ A đến Z
af: Trung Đức
Udgivet: (2015)

Kỹ thuật quảng cáo
af: Huỳnh, Văn Tòng
Udgivet: (1999)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Ogilvy on advertising
af: Ogilvy, David
Udgivet: (1983)

The end of advertising as we know it
af: Zyman, Sergio
Udgivet: (2002)

Advertising & IMC :
af: Moriarty, Sandra E.
Udgivet: (2015)

Beyond advertising :
af: Wind, Yoram
Udgivet: (2016)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2007)

Ý tưởng này là của chúng mình
af: Huỳnh, Vĩnh Sơn
Udgivet: (2016)

Ngôn ngữ quảng cáo =
af: Luu, Trong Tuan
Udgivet: (2011)

Nghệ thuật viết quảng cáo :
af: Schwab, Victor O.
Udgivet: (2014)

Nghệ thuật quảng cáo
af: Armand Dayan
Udgivet: (1998)

All you need is a good idea! :
af: Heyman, Jay H.
Udgivet: (2008)

Thực hiện quản trị quảng cáo
Udgivet: (2009)

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2009)

Tiếp thị và quảng bá sản phẩm =
af: Callen, Barry
Udgivet: (2010)

Lên một kế hoạch quảng cáo theo pơhong cách Che Guevara
af: Levinson, Jay Corad
Udgivet: (2003)

Pháp luật về xử lý hành vi quảng cáo gian dối - Thực trạng trên truyền hình :
af: Đinh, Thị Phương Thảo
Udgivet: (2017)

Tâm huyết của một nhà quảng cáo
af: Ogilvy, David
Udgivet: (2000)

Tổ chức sự kiện
af: Lưu, Văn Nghiêm
Udgivet: (2012)

Contemporary advertising
af: Arens, William F
Udgivet: (2006)