Essentials of contemporary advertising

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible an...

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Detalles Bibliográficos
Autor principal: Arens, William F.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston McGraw - Hill 2007
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