The end of advertising as we know it
The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00786nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_136332 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 14.95 | ||
| 082 | |a 659.1 | ||
| 082 | |b Z99 | ||
| 100 | |a Zyman, Sergio | ||
| 245 | 4 | |a The end of advertising as we know it | |
| 245 | 0 | |c Sergio Zyman, Armin Brott | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2002 | ||
| 520 | |a The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section. | ||
| 650 | |a Quảng cáo,Advertising | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||