The end of advertising as we know it
The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.
Zapisane w:
| 1. autor: | Zyman, Sergio |
|---|---|
| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Hoboken, N.J.
John Wiley & Sons
2002
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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