The end of advertising as we know it
The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.
Gorde:
| Egile nagusia: | Zyman, Sergio |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | Undetermined |
| Argitaratua: |
Hoboken, N.J.
John Wiley & Sons
2002
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Antzeko izenburuak
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The end of advertising as we know it /
nork: Zyman, Sergio.
Argitaratua: (2002) -
The end of marketing as we know it
nork: Zyman, Sergio
Argitaratua: (1999) -
Ogilvy on advertising
nork: Ogilvy, David
Argitaratua: (1983) -
Advertising & IMC :
nork: Moriarty, Sandra E.
Argitaratua: (2015) -
Beyond advertising :
nork: Wind, Yoram
Argitaratua: (2016)