The end of advertising as we know it
The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.
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| Format: | Book |
| Language: | Undetermined |
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Hoboken, N.J.
John Wiley & Sons
2002
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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